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March 13, 2009

Discover the latest new items, the hottest new confectionery and
snack companies, innovative merchandising ideas and
much more at the 2009 ALL CANDY EXPO®

The 2009 ALL CANDY EXPO®, held May 19-21, 2009 in Chicago, Ill., USA, delivers the most new products that are proven performers in this economy. In these tough economic times, retailers are seeking out confectionery and snack products because they are profitable, expandable, promotable and recession resistant. The 2009 EXPO is your one-stop shop.

The ALL CANDY EXPO®, sponsored by the National Confectionery Association, is billed as the largest confectionery, cookie and snack show in the Americas and will feature more than 450 companies showcasing the most confectionery and snack products in one place, making it the most valuable, time-effective event in the industry.

"Retailers know that even in a troubled economy, they can increase their bottom line by displaying candy and snacks items," commented NCA President, Larry Graham. "In 2008, despite the economic challenge of the past year, U.S. sales of confectionery items increased by 2.2 %"

Confectionery and snack products sell in every type of retail outlet and the ALL CANDY EXPO® is the only show in the U.S representing all of the major distribution and trade channels for candy and snacks. In 2008, over 5,000 pre-qualified buyers from 60 different countries attended the EXPO.

Come see what's NEW at the 2009 EXPO
Confectionery, snack and cookie categories make up a $300 billion industry worldwide, so the EXPO offers even more ways that attendees can improve their buying efficiencies by offering new exhibitors, new products, new attractions and new ways to increase profits.

"The 2009 EXPO is all about new. We expect close to 100 new exhibiting companies this year, a bigger, better Gourmet Marketplace, the debut of the Retail Merchandising Solution Center and that's just the beginning," noted Tom Joyce, ALL CANDY EXPO® Chairman and vice president, customer & industry affairs for The Hershey Company. "In addition, more than 2,000 new confectionery and snack products are introduced every year - our New Product Showcase is the source to find the best and brightest of the new releases."

Since candy and snacks are the most responsive food categories to display treatment, the Retail Merchandising Solution Center was a natural addition to the 2009 EXPO. This center is an area for retailers to source the latest fixtures and displays from the top names in the industry. The center also features the Magic of Merchandising Display Gallery offering ideas and solutions that worked for other retailers.

The Gourmet Marketplace addresses the double digit sales growth in this hot confectionery and snack category. The marketplace, occupying prime real estate on the show floor, features a variety of specialty products in every segment from premium and upscale to fortified, all natural and organic. "With sales growing at least 20% each year in this category, the Gourmet Marketplace gives you dedicated look at this segment featuring some of the hottest and trendiest products and exhibitors," comments Jorge Farber, president, The Madelaine Chocolate Company who spearheaded the creation of the Gourmet Marketplace three years ago.

Featured companies, presenters and artisans in A Taste of Gourmet experience area within the Gourmet Marketplace include:

• Jacques Torres, Master Chef and Dean of Pastry Arts
• Michael Antonorsi, Master Chef & Chocolatier, Chuao Chocolatier
• Executive Pastry Chef Frederic Loraschi, Chocolat Michel Cluizel
• Chef Suzy - chocolate creativity at it's best!
• DOVE(r) chocolate pairings with the E. & J. GALLO® Winery
• The French Pastry School - see top pastry chefs in action
• Hello Cupcake! - learn the craft of cupcake decorating
• Green & Black's USA - experience the purely organic journey from bean to bar

Keep ahead of the curve and learn from industry professionals on hot issues and opportunities within the confectionery and snack industries. The 2009 ALL CANDY EXPO® Educational Program includes sessions on the hottest new trends, the economy's impact on confectionery and what the future of snacking will look like. A full education overview can be found online.

Special International Attendee Benefits
With exports sales up over 21% in 2008, the 2009 EXPO is pulling out all of the stops to connect with the International buyer community. In addition to a fully staffed, on-site lounge, International attendees will get a sneak preview of the show on Monday, May 18th at the Confectionery Export Extravaganza. Attendees will meet face-to-face with confectionery manufacturer representatives whose products are exported around the world. International attendees also have an opportunity to go on a retail store tour and learn how U.S. retailers merchandise to their customers.


For questions about the 2009 ALL CANDY EXPO®, contact NCA or visit us on the web!

National Confectioners Association
8320 Old Courthouse Rd, Ste 300,
Vienna, VA 22182
Phone: (703) 790-5750
Fax: (703) 790-5752

Web: http://www.allcandyexpo.com/
Email: info@CandyUSA.com

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